Should air travel be free?
Tuesday, April 18th, 2006What do uncertain business times do? Stimulate new ideas. And this is definitely a new idea — Ryanair is giving away tickets on a regular basis.
Michael O’Leary, Chief Executive of Ireland’s Ryanair (Research), Europe’s most profitable airline, wants to make air travel free. Not free as in free from regulation, but free as in zero cost. By the end of the decade, he promises, “more than half of our passengers will fly free.”
The remarkable thing is, few analysts think his prediction is far-fetched: Ryanair already offers free fares to a quarter of its customers.
Read the article: A radical fix for airlines: Make flying free