The world of cheap-flight search may be changing now that Google’s jumping into the game
The world of cheap-flight search may be changing now that Google’s jumping into the game: GigaOM reports on Google’s acquisition of ITA Software Inc. here, and Google writes about it on its own blog:
Today, almost half of all airline tickets are sold online. But for many people, finding the right flight at the best price is a frustrating experience; pricing and availability change constantly, and even a simple two city itinerary involves literally thousands of different options. We’d like to make that search much easier, which is why I’m pleased to announce that today we have signed an agreement to acquire ITA, a Boston-based software company specializing in organizing airline data, including flight times, availability and prices.
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- Cheap Air reports an early-January airline fare war happening:
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